2017 is coming to an end, but Altus' expansion efforts remain firm and vigorous so that we can start the next year with renewed vigor and new opportunities in the international market. At the end of November, amid the meetings held during the SPS IPC Drives Nuremberg, Germany, we concluded the negotiations so that the Messung become our newest distribution channel in Asia. With more than three decades of operation on the continent, the company will be our new arm in the East, shaking up the Indian market with the most advanced Brazilian technology for industrial automation.
CEO of the Messung Group, Farook Merchant welcomes the partnership with Altus and projects significant results in the region's Industry. “Altus is a brand known for the high quality and efficiency of its world-class products and, with the company’s support, we will seek to increase our share of the industrial and process automation market in India.” An old acquaintance of Altus, Farook participated in important moments in our history, such as the family product development project Nexto, our most advanced series of programmable controllers.
About the region
With a GDP of around US$28 trillion, the Asian territory hosts several of the world's leading assembly and manufacturing companies, which represents a universe of new opportunities to increase our penetration in the region. India's recent growth, the focus of the Altus/Messung partnership, has led the country to increase its investments in infrastructure, mainly modernizing processes involving the sanitation and building automation sectors. The versatility of Altus technology, which can be used in both large projects and small applications, allows the company to offer high quality and cost-effective products and services also for the O&G, Energy, automotive and Machinery Manufacturers segments.
